It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation?

Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.      

It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation?
Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.&nbsp; &nbsp; &nbsp;&nbsp;

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

It&rsquo;s the history of business. How did Hitler&rsquo;s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Business History

De-Nazifying the Love Bug: The VW Beetle Story Part II

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1dec0417-9094-4383-9b06-b3b60116af6b/transcript