President Jimmy Carter had a brother, and this brother LOVED beer. Billy Carter was a big 1970s celebrity and a struggling brewery decided to bet on him to revive its fortunes. Together they created Billy Beer and launched a huge ad campaign. The beverage was a global sensation... except nobody including Billy liked the taste. Billy Beer was a flop.  

Billy Beer was emblematic of American brewing at the time. It was all bad beer and gimmicky marketing. Coincidentally, it was Jimmy Carter who would change that. He signed a new tax law that kickstarted the craft beer revolution which brought us some of modern America's most popular brews. 

Write to us at businesshistory@pushkin.fm

President Jimmy Carter had a brother, and this brother LOVED beer. Billy Carter was a big 1970s celebrity and a struggling brewery decided to bet on him to revive its fortunes. Together they created&nbsp;Billy Beer and launched a huge ad campaign. The beverage was a global sensation... except nobody including Billy liked the taste. Billy Beer was a flop.&nbsp;&nbsp;
Billy Beer was emblematic of American brewing at the time. It was all bad beer and gimmicky marketing. Coincidentally, it was Jimmy Carter who would change that. He signed a new tax law that kickstarted the craft beer revolution which brought us some of modern America's most popular brews.&nbsp;
Write to us at&nbsp;<a href="mailto:businesshistory@pushkin.fm">businesshistory@pushkin.fm</a>

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

It&rsquo;s the history of business. How did Hitler&rsquo;s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Business History

Billy Beer: When American Beer Hit Bottom, Then Bounced Back

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e188d760-bf38-42fe-905e-b49400cbc4de/transcript