If you're looking to build or maintain your company as a leader in its field, content marketing can amplify your reputation. That's according to Sarah Mitchell of Lush Digital Media, who examines the different kinds of content marketing and what does and doesn't work. Don't expect quick returns – it's a long-term business strategy, Sarah insists, with great rewards for those who persevere.

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<p>If you're looking to build or maintain your company as a leader in its field, content marketing can amplify your reputation.&nbsp;That's according to Sarah Mitchell of Lush Digital Media, who examines the different kinds of content marketing and what does and doesn't work. Don't expect quick returns &ndash; it's a long-term business strategy, Sarah insists, with great rewards for those who persevere.</p>
<p><a href="http://www.businessessentials.com.au">http://www.businessessentials.com.au</a></p>

Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

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