Don't give up - do it regularly and consistently and you'll reap the benefits. Just like an exercise regimen, prospecting for clients can be daunting - particularly the cold-calling side. But prospecting is more than just cold-calling, and if done properly it can be bring real benefits to your business. Ingrid Maynard knows - she's had more than 20 years' experience in sales and she advises businesses on lead generation through her company, The Sales Doctor. Ingrid explains what it takes to be a great prospector.

What's something simple and which we all have every day? It's lunch – and it can be used to help build your network. Antony Gaddie built half a million dollars in his first six months of starting Green Ant Marketing from what he's called the Value Hub method. He simply hosts invitation-only networking lunches for his clients and their contacts. This softly, softly approach is easy, reliable and adds real value to the participants and ultimately to himself.

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Don't give up - do it regularly and consistently and you'll reap the benefits. Just like an exercise regimen, prospecting for clients can be daunting - particularly the cold-calling side. But prospecting is more than just cold-calling, and if done properly it can be bring real benefits to your business. Ingrid Maynard knows - she's had more than 20 years' experience in sales and she advises businesses on lead generation through her company, The Sales Doctor. Ingrid explains what it takes to be a great prospector.
What's something simple and which we all have every day? It's lunch &ndash; and it can be used to help build your network. Antony Gaddie built half a million dollars in his first six months of starting Green Ant Marketing from what he's called the Value Hub method. He simply hosts invitation-only networking lunches for his clients and their contacts. This softly, softly approach is easy, reliable and adds real value to the participants and ultimately to himself.
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Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

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