With so many markets in Asia to choose from, how do you know what’s right for you? Campbell MacKintosh has had more than 20 years’ experience opening up markets in Asia for companies in the West. Now a business advisor, Campbell examines some of the common misconceptions about doing business in Asia.

China in particular has potential markets that are mind-blowingly enormous. We hear from CT Johnson of Cross Border Management on how we can all take advantage of China if we understand the particular culture and business habits of the Chinese.

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With so many markets in Asia to choose from, how do you know what&rsquo;s right for you?&nbsp;Campbell MacKintosh has had more than 20 years&rsquo; experience opening up markets in Asia for companies in the West. Now a business advisor, Campbell examines some of the common misconceptions about doing business in Asia.
China in particular has potential markets that are mind-blowingly enormous. We hear from CT Johnson of Cross Border Management on how we can all take advantage of China if we understand the particular culture and business habits of the Chinese.
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Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

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