Before you do anything, before you take out an ad or write a blog post, understand what your target market wants and needs. That advice is from marketing consultant Hunter Leonard, who has surveyed thousands of business owners and who shares more than 30 years of marketing experience by listing his seven key principles for marketing success.

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Before you do anything, before you take out an ad or write a blog post, understand what your target market wants and needs.&nbsp;That advice is from marketing consultant Hunter Leonard, who has surveyed thousands of business owners and who shares more than 30 years of marketing experience by listing his seven key principles for marketing success.
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Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

Practical advice and ideas to grow your business