A brand is more than just a logo — it’s the entire experience your business delivers. Rod Curtis, Director of Strategy & Creative Lead at Kommunal - Brand Strategy Architects, explains that while a well-designed logo is important, it’s just an empty symbol without a strong strategy behind it. Rod explores the deeper layers of branding, from the way you present yourself to the promises you make to your customers. Every interaction, from answering the phone to meeting a client, shapes how your brand is perceived. He explains how to craft a brand story that truly resonates with your stakeholders.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

A brand is more than just a logo &mdash; it&rsquo;s the entire experience your business delivers. Rod Curtis, Director of Strategy &amp; Creative Lead at Kommunal - Brand Strategy Architects, explains that while a well-designed logo is important, it&rsquo;s just an empty symbol without a strong strategy behind it. Rod explores the deeper layers of branding, from the way you present yourself to the promises you make to your customers. Every interaction, from answering the phone to meeting a client, shapes how your brand is perceived. He explains how to craft a brand story that truly resonates with your stakeholders. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333