Bigger and louder doesn’t always mean better - in business or on LinkedIn. In this week’sepisode, two experts share their insights around focusing on quality over noise. First up, LinkedIn trainer Karen Tisdell explains how business leaders can build credibility and real relationships with a strong profile - without feeling pressured to constantly post content. She shares practical tips for creating a profile that inspires confidence - and avoiding common mistakes (including over-AI polish).

Next, what if chasing a “bigger” business is the very thing holding you back?  Brad Giles, founder of Evolution Partners, challenges the business world’s common obsession with growth. Drawing on his new book, Brad unpacks the hidden costs of chasing scale, including toxic teams and disloyal customers.



Business Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Bigger and louder doesn&rsquo;t always mean better - in business or on LinkedIn. In this week&rsquo;s episode, two experts share their insights around focusing on quality over noise. First up, LinkedIn trainer Karen Tisdell explains how business leaders can build credibility and real relationships with a strong profile - without feeling pressured to constantly post content. She shares practical tips for creating a profile that inspires confidence - and avoiding common mistakes (including over-AI polish).
Next, what if chasing a &ldquo;bigger&rdquo; business is the very thing holding you back? &nbsp;Brad Giles, founder of Evolution Partners, challenges the business world&rsquo;s common obsession with growth. Drawing on his new book, Brad unpacks the hidden costs of chasing scale, including toxic teams and disloyal customers. 
Business Essentials is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333