To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don’t like.” In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

To join this club you have to make a pledge: &ldquo;There is no right or wrong, there is only what I like and don&rsquo;t like.&rdquo; In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great&nbsp;prices &ndash; and built a passionate following in the process. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333