Are you tracking the right metrics - and having the right conversations? In this week’s episode, digital marketing expert Jason Le explains why many businesses rely on “vanity metrics” that look impressive but don’t reflect real performance. As Founder and Director at JNRY Digital, Jason shares how to refocus on the metrics that really reflect growth ... and explains what LTV:CAC ratio means (and why you need to know your company’s ratio).

Then, leadership consultant Sue Barrett - founder and CEO of Barrett Consulting Group and the Selling Better movement - explores how meaningful conversations can transform workplace culture. She outlines how leaders hoping to shift the culture of their team can benefit from shifting from top-down broadcasting to genuine listening and ongoing dialogue.



If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

Are you tracking the right metrics - and having the right conversations? In this week&rsquo;s episode, digital marketing expert Jason Le explains why many businesses rely on &ldquo;vanity metrics&rdquo; that look impressive but don&rsquo;t reflect real performance. As Founder and Director at JNRY Digital, Jason shares how to refocus on the metrics that really reflect growth ... and explains what LTV:CAC ratio means (and why you need to know your company&rsquo;s ratio).
Then, leadership consultant Sue Barrett - founder and CEO of Barrett Consulting Group and the Selling Better movement - explores how meaningful conversations can transform workplace culture. She outlines how leaders hoping to shift the culture of their team can benefit from shifting from top-down broadcasting to genuine listening and ongoing dialogue. 
If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333