Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider.

Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable when you move into new markets, for example, and your current name won’t work. Luke takes us through some of the biggest mistakes businesses make when changing their names. If you’re going to embark on the process, he says, it’s a big step and you may as well get it right.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider.
Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable when you move into new markets, for example, and your current name won’t work. Luke takes us through some of the biggest mistakes businesses make when changing their names. If you’re going to embark on the process, he says, it’s a big step and you may as well get it right. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.

Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.

Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli. 

Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.

Business Essentials Daily

www.bedaily.com.au

SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

 

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.
Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.
Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli.&nbsp;
Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.
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Business Essentials Daily
<a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333
&nbsp;

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