The majority of organisations are too myopic in their sales strategy, pushing monthly or quarterly goals. Sales teams need to understand and embrace the company’s long-term strategy for effective sales. That’s according to Roy Osing, former president of Canadian telco TELUS, who introduced a ‘customer report card’ to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Sales people are guided by incentives, he says, so if you shift the incentive to the customer relationship and not the product, your business and your people will thrive.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

The majority of organisations are too myopic in their sales strategy, pushing monthly or quarterly goals. Sales teams need to understand and embrace the company’s long-term strategy for effective sales. That’s according to Roy Osing, former president of Canadian telco TELUS, who introduced a ‘customer report card’ to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Sales people are guided by incentives, he says, so if you shift the incentive to the customer relationship and not the product, your business and your people will thrive. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333