The majority of organisations are too myopic in their sales strategy, pushing monthly or quarterly goals. Sales teams need to understand and embrace the company’s long-term strategy for effective sales. That’s according to Roy Osing, former president of Canadian telco TELUS, who introduced a ‘customer report card’ to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Sales people are guided by incentives, he says, so if you shift the incentive to the customer relationship and not the product, your business and your people will thrive.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

The majority of organisations are too myopic in their sales strategy, pushing monthly or quarterly goals. Sales teams need to understand and embrace the company’s long-term strategy for effective sales. That’s according to Roy Osing, former president of Canadian telco TELUS, who introduced a ‘customer report card’ to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Sales people are guided by incentives, he says, so if you shift the incentive to the customer relationship and not the product, your business and your people will thrive. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.

Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.

Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli. 

Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.

Business Essentials Daily

www.bedaily.com.au

SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

 

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.
Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.
Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli.&nbsp;
Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.
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Business Essentials Daily
<a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333
&nbsp;

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