What does it really take to build a successful business – and could your marketing budget be working against you?

First up in this week’s episode, entrepreneur Dorry Kordahi shares his journey from humble beginnings to launching DKM Blue in his parents’ garage and growing Swanky Socks into a global brand. He unpacks the mindset behind sustainable growth, the value of hard work, and why entrepreneurs must be mentally prepared for failure.

Then, ReferUs CEO Justin Herald explains why digital marketing can become a money pit for many small businesses, and why mastering customer experience, margins and referrals may be far more powerful than chasing clicks and metrics.

 

If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

What does it really take to build a successful business &ndash; and could your marketing budget be working against you?
First up in this week&rsquo;s episode, entrepreneur Dorry Kordahi shares his journey from humble beginnings to launching DKM Blue in his parents&rsquo; garage and growing Swanky Socks into a global brand. He unpacks the mindset behind sustainable growth, the value of hard work, and why entrepreneurs must be mentally prepared for failure.
Then, ReferUs CEO Justin Herald explains why digital marketing can become a money pit for many small businesses, and why mastering customer experience, margins and referrals may be far more powerful than chasing clicks and metrics.
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If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333