Two questions entrepreneurs often face are: should I write a book? And how do I actually scale my business?

First up in today’s episode, business book publisher Lesley Williams – from Major Street Imprint at Rockpool Publishing – outlines the pros and cons of self-publishing versus commercial or traditional publishing. She outlines the strategic trade-offs between the two options – including distribution, timelines, control, credibility, and the real financial maths.

Then we hear from Dorry Kordahi, entrepreneur and the original “shark” from Shark Tank, on his philosophy on growing businesses. Dorry explains what scaling looks like beyond the glamour: quality, positioning, patience, simplicity, relentless execution – and why founders often try to grow too early.


If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

Two questions entrepreneurs often face are: should I write a book? And how do I actually scale my business?
First up in today&rsquo;s episode, business book publisher Lesley Williams &ndash; from Major Street Imprint at Rockpool Publishing &ndash; outlines the pros and cons of self-publishing versus commercial or traditional publishing. She outlines the strategic trade-offs between the two options &ndash; including distribution, timelines, control, credibility, and the real financial maths.
Then we hear from Dorry Kordahi, entrepreneur and the original &ldquo;shark&rdquo; from Shark Tank, on his philosophy on growing businesses. Dorry explains what scaling looks like beyond the glamour: quality, positioning, patience, simplicity, relentless execution &ndash; and why founders often try to grow too early.
 If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333