The good old days in agency land saw long lock-in contracts, mark ups on media buying and the money flowed. At a time when there are more ad, digital and PR agencies than ever, James Smith, CEO of digital agency Smith Brothers Media, explains why there’s a shift in monetization strategy across the industry.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333