There are indications that this holiday season will be far from a happy one for many small businesses. With Australians feeling the pinch from inflation and rising living costs, Deloitte's 2024 Holiday Period Survey reveals a tightening of consumer spending, with 90% of consumers planning to stay home and cut back on holiday shopping. Deloitte Partner Elise Shapley shares her insights from the survey around the importance of offering value, enhancing in-store experiences, and building trust. She also highlights how flash sale events like Black Friday and Cyber Monday can help businesses make the most of a difficult economic climate.

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