With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go!



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go! 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.

Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.

Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli. 

Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.

Business Essentials Daily

www.bedaily.com.au

SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

 

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.
Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.
Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli.&nbsp;
Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.
<hr>
Business Essentials Daily
<a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333
&nbsp;

Business Essentials Daily

Intrigue Marketing – keep them wanting more

A self-entitled employee is someone who thinks they should be paid more, who always wants promotions, the best opportunities, bonuses and take holidays only when it suits them. Often, a self-entitled employee is not particularly good at what they do, they do less work than their peers and add less value. So, how do you handle them? Workplace expert Michelle Gibbings says you need to address their behaviour regularly and methodically. She steps us through the types of conversations bosses should have with them and how to guide their thinking and expectations.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

A self-entitled employee is someone who thinks they should be paid more, who always wants promotions, the best opportunities, bonuses and take holidays only when it suits them. Often, a self-entitled employee is not particularly good at what they do, they do less work than their peers and add less value. So, how do you handle them? Workplace expert Michelle Gibbings says you need to address their behaviour regularly and methodically. She steps us through the types of conversations bosses should have with them and how to guide their thinking and expectations. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Dealing with self-entitled employees

Since the pandemic, the rate of people recording psychological distress has increased massively. That’s according to Kerry Howard, corporate mental health advisor, and author of, ‘How to heal a workplace culture: Tackle trauma, foster psychological safety and boost happiness at work’. She explains what trauma is and how to help minimise the traumatic impact in the workplace, through understanding and compassion.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Since the pandemic, the rate of people recording psychological distress has increased massively. That’s according to Kerry Howard, corporate mental health advisor, and author of, ‘How to heal a workplace culture: Tackle trauma, foster psychological safety and boost happiness at work’. She explains what trauma is and how to help minimise the traumatic impact in the workplace, through understanding and compassion. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Tackling the impact of trauma

How are you doing with sales? Do you have a winning sales strategy or approach? If not and you’re struggling to close, you might need a different pitch. Glenn Poulos has developed a sales pitch from his many years in corporate sales, marketing and customer service roles. The ‘Punch Perfect Pitch’ starts with a "punch" or "bang" – an impactful opening that grabs the audience's attention. Because it’s important to understand the client's pain points and demonstrate how your product or service can address their most urgent problems.

Reference:

Glenn Poulos’s ‘Punch Perfect Pitch’ - https://glennpoulos.com/


Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

How are you doing with sales? Do you have a winning sales strategy or approach? If not and you’re struggling to close, you might need a different pitch. Glenn Poulos has developed a sales pitch from his many years in corporate sales, marketing and customer service roles. The ‘Punch Perfect Pitch’ starts with a "punch" or "bang" – an impactful opening that grabs the audience's attention. Because it’s important to understand the client's pain points and demonstrate how your product or service can address their most urgent problems.
Reference:
Glenn Poulos’s ‘Punch Perfect Pitch’ - <a href="https://glennpoulos.com/">https://glennpoulos.com/</a>
 Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Intrigue Marketing – keep them wanting more

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