The small business retail sector is collectively holding its breath ahead of this holiday shopping season. The economic indicators don’t look good. So how about some practical advice to keep your head above water? CEO of Fifth Dimension Research and Consulting, Lyndall Spooner, shares achievable strategies to help businesses stand out during this competitive time. From offering higher-quality products and personalised service to easing the stress of holiday shopping, she explains how businesses can create memorable customer experiences that go beyond simple discounts, fostering loyalty that lasts well into the new year.

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