Lawyer Tracey Mylecharane has had plenty of distressed business owners come to her with cease-and-desist letters, following a new product or service launch that’s infringed on existing registered trademarks. Tracey insists, that before launching a new offer, ensure that the words aren’t already registered by a competitor. She explains how to do your due diligence and the consequences if you do infringe on a registered trademark.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333