What’s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody’s talking about you at all. So, if you want your brand spoken about, it’s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her new book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

What&rsquo;s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody&rsquo;s talking about you at all. So, if you want your brand spoken about, it&rsquo;s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her new book, &lsquo;Magnetic Stories: connect with customers and engage employees with brand storytelling&rsquo;. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333