Clients will more likely buy from you if they feel heard and understood. Sue Barrett, CEO of Barrett Consulting Group, says it’s incumbent on leaders to ensure their sales teams learn to develop long-term relationships with clients. As the world becomes more complex and products become commoditised, buyers are not just looking for solutions, she says, but looking beyond that. And so, it’s worth embracing value-based selling, which could involve any number of things including, risk-mitigation, return on investment, security of supply chains, or new market opportunities. Modern sales teams to succeed need to think beyond short-term transactions and strive develop lasting, meaningful, collaborative solutions to their clients.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Clients will more likely buy from you if they feel heard and understood. Sue Barrett, CEO of Barrett Consulting Group, says it’s incumbent on leaders to ensure their sales teams learn to develop long-term relationships with clients. As the world becomes more complex and products become commoditised, buyers are not just looking for solutions, she says, but looking beyond that. And so, it’s worth embracing value-based selling, which could involve any number of things including, risk-mitigation, return on investment, security of supply chains, or new market opportunities. Modern sales teams to succeed need to think beyond short-term transactions and strive develop lasting, meaningful, collaborative solutions to their clients. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333