Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.

Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.

Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli. 

Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.

Business Essentials Daily

www.bedaily.com.au

SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

 

Business Essentials Daily features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Nicole Goodman, the goal is to encourage and inspire a new generation of Australian business owners to grow healthier, happier and more profitable businesses.
Business Essentials Daily is a podcast three decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine, 'Business Essentials'.
Business Essentials Daily is produced by the team at SoundCartel - executive producer Heather Dawson, producers by Nick Schildberger, Chris Ashmore and Nicole Goodman. Technical production by Pete Letts and Belinda Trimboli.&nbsp;
Subscribe in your favourite podcast app and make Business Essentials Daily part of your daily routine.
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Business Essentials Daily
<a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333
&nbsp;

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