The labels marketers use to describe consumers no longer serve the purpose they used to. That’s according to customer engagement expert, Michael Solomon, whose new book, ‘The New Chameleons’, outlines how consumers defy the categories in which businesses often put them. The world today has made our lives more complex and so too the job of the marketer. Michael says the first step is recognising that demographic dichotomies are disappearing, and that technology has eliminated the need to deal with large, homogenous segments.



Reference

Michael Solomon’s book, The New Chameleons, is available for BE Daily listeners for a 20% discount. Enter the code ‘CHAMELEON20’ at checkout:
https://www.koganpage.com/product/the-new-chameleons-9781398600041

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

The labels marketers use to describe consumers no longer serve the purpose they used to. That&rsquo;s according to customer engagement expert, Michael Solomon, whose new book, &lsquo;The New Chameleons&rsquo;, outlines how consumers defy the categories in which businesses often put them. The world today has made our lives more complex and so too the job of the marketer. Michael says the first step is recognising that demographic dichotomies are disappearing, and that technology has eliminated the need to deal with large, homogenous segments. <a href="http://www.koganpage.com/new-chameleons"></a>
Reference
Michael Solomon&rsquo;s book, The New Chameleons, is available for BE Daily listeners for a 20% discount. Enter the code &lsquo;CHAMELEON20&rsquo; at checkout: <a href="https://www.koganpage.com/product/the-new-chameleons-9781398600041">https://www.koganpage.com/product/the-new-chameleons-9781398600041</a>
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Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333