Despite the intensity of competition and the power of consumers, it surprises Roy Osing that most businesses are doing very little to differentiate themselves from their competitors. Many resort to the same clap-trap and aspirational statements. If you really want customers to notice you, Roy recommends using the ONLY statement, i.e., “We’re the ONLY ones that…”. Roy Osing is a former company president and entrepreneur with more than 40 years executive leadership experience. He’s also the author of several books, including his latest ‘Be Different or Be Dead’.

Reference:

Follow the link for more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: 
https://www.bedifferentorbedead.com/



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Despite the intensity of competition and the power of consumers, it surprises Roy Osing that most businesses are doing very little to differentiate themselves from their competitors. Many resort to the same clap-trap and aspirational statements. If you really want customers to notice you, Roy recommends using the ONLY statement, i.e., “We’re the ONLY ones that…”. Roy Osing is a former company president and entrepreneur with more than 40 years executive leadership experience. He’s also the author of several books, including his latest ‘Be Different or Be Dead’.
Reference:
Follow the link for more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: <a href="https://www.bedifferentorbedead.com/">https://www.bedifferentorbedead.com/</a> 
 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333