Brands are increasingly being copied by "dupes", and while consumers may enjoy cheaper alternatives, the impact on business owners can be devastating. But the Director of Strategy and Creative Lead at Kommunal, Rod Curtis, says businesses can stay ahead by doubling down on quality, innovation and authenticity to protect their brand and thrive in a competitive market. He also explains how smart marketing, strong customer relationships, and memorable experiences can help genuine brands stand out and keep loyal customers coming back.



Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Brands are increasingly being copied by "dupes", and while consumers may enjoy cheaper alternatives, the impact on business owners can be devastating. But the Director of Strategy and Creative Lead at Kommunal, Rod Curtis, says businesses can stay ahead by doubling down on quality, innovation and authenticity to protect their brand and thrive in a competitive market. He also explains how smart marketing, strong customer relationships, and memorable experiences can help genuine brands stand out and keep loyal customers coming back. 
Business Essentials Daily is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.

Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.

Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name. 

Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts. 

Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.

Business Essentials
www.bedaily.com.au

Business Essentials is produced by SoundCartel

www.soundcartel.com.au

+61 3 9882 8333

Business Essentials features interviews with business experts and industry leaders, providing up-to-date, insightful advice on wide-ranging topics, including winning sales strategies, HR issues, mental health and leadership.
Hosted by Grace Jennings-Edquist, the goal is to encourage and inspire a new generation of Australian business owners and entrepreneurs to grow healthier, happier and more profitable businesses.
Business Essentials is a podcast four decades in the making, from SoundCartel, the producers of the world's longest-running business audio magazine by the same name.&nbsp;
Business Essentials is produced by the team at SoundCartel - Nick Schildberger, Grace Jennings-Edquist, Nicole Goodman and Mariah Stonehewer. Technical production by Pete Letts.&nbsp;
Listen and follow in your favourite podcast app and make Business Essentials part of your routine for business success.
Business Essentials <a href="http://www.bedaily.com.au">www.bedaily.com.au</a>
Business Essentials is produced by SoundCartel
<a href="http://www.soundcartel.com.au">www.soundcartel.com.au</a>
+61 3 9882 8333

Business Essentials

Dealing with 'dupes'

How do you protect your business's value when costs keep rising and uncertainty shows no sign of easing – and why does psychological safety matter in your workplace?

In this week's episode, business sales and acquisitions expert Simon Bedard explains how rising costs, inflation and economic uncertainty are reshaping business value. Simon – who is Managing Director of Exit Advisory Group, and author of new book Exit Like an Expert - also unpacks why many owners are absorbing costs instead of passing them on, and where to focus to build a stronger, more resilient business.

Then senior psychologist and managing director at Barrington Centre, Rhonda Andrews, explores why psychological safety is far more than a compliance issue. She explains how creating a workplace where people feel safe to speak up can improve performance, innovation and retention – and why doing nothing is now the biggest risk of all.



If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

How do you protect your business's value when costs keep rising and uncertainty shows no sign of easing &ndash; and why does psychological safety matter in your workplace?
In this week's episode, business sales and acquisitions expert Simon Bedard explains how rising costs, inflation and economic uncertainty are reshaping business value. Simon &ndash; who is Managing Director of Exit Advisory Group, and author of new book Exit Like an Expert - also unpacks why many owners are absorbing costs instead of passing them on, and where to focus to build a stronger, more resilient business.
Then senior psychologist and managing director at Barrington Centre, Rhonda Andrews, explores why psychological safety is far more than a compliance issue. She explains how creating a workplace where people feel safe to speak up can improve performance, innovation and retention &ndash; and why doing nothing is now the biggest risk of all. 
If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Business value in uncertain times, and why psychological safety pays off

Is your team's AI use actually making work easier – or just creating more work for your most experienced employees?

In this episode, workplace writing expert Vikki Maver, founder of Communication Skills Academy and Refresh Marketing, explores the hidden costs of AI. She explains how poor governance can increase rework, shift responsibility onto managers and even undermine customer trust.

Then executive coach Chris Power explains why optimism, direction and hope are essential in uncertain times – and how leaders can inspire confidence, build trust and unite teams without pretending to have all the answers.



If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

Is your team's AI use actually making work easier &ndash; or just creating more work for your most experienced employees?
In this episode, workplace writing expert Vikki Maver, founder of Communication Skills Academy and Refresh Marketing, explores the hidden costs of AI. She explains how poor governance can increase rework, shift responsibility onto managers and even undermine customer trust.
Then executive coach Chris Power explains why optimism, direction and hope are essential in uncertain times &ndash; and how leaders can inspire confidence, build trust and unite teams without pretending to have all the answers. 
If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Is AI shifting work onto managers? Plus: why leaders need to provide optimism

Is your business prepared for mounting cashflow pressures - and are the conversations you're avoiding making things worse?

In this episode, commercial finance expert Nadine Connell, founder of Smart Business Plans, explains why many profitable businesses are being squeezed by changing cashflow timing. She also shares practical steps to strengthen financial resilience before small pressures become major problems.

Then communication and human skills expertLeah Mether explores why leaders avoid difficult conversations, how misunderstandings about psychological safety can undermine accountability - and why addressing issues early is one of the kindest and most effective things a leader can do.


If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au

Is your business prepared for mounting cashflow pressures - and are the conversations you're avoiding making things worse?
In this episode, commercial finance expert Nadine Connell, founder of Smart Business Plans, explains why many profitable businesses are being squeezed by changing cashflow timing. She also shares practical steps to strengthen financial resilience before small pressures become major problems.
Then communication and human skills expert Leah Mether explores why leaders avoid difficult conversations, how misunderstandings about psychological safety can undermine accountability - and why addressing issues early is one of the kindest and most effective things a leader can do.
 If you&rsquo;re considering launching a podcast to grow your authority and client base, <a href="https://soundcartel.com.au/book-a-free-strategy-call/">reach out to our team to learn how we can support you.</a>
Business Essentials is produced by <a href="https://soundcartel.com.au/">soundcartel.com.au</a>

Dealing with 'dupes'

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