As much of our lives and spending continues to move to the digital, the value of social media for communicating your brand and driving sales has never been greater. But how can you make sure you’re getting your money’s worth on these platforms? This episode, we bring you a crash course on how to get more bang for your buck on social media.

Ben Blackwell, Chief Marketing Officer at Amara, a homeware e-commerce business, debunks how you can get more ROAS (Return On Ad Spend) on your business. Meanwhile, Ellie Hernaman, CEO of social media company Truffle Social, breaks down the merits and costs of paid advertising across platforms and sectors.

To find out more information about American Express Business Cards, visit: americanexpress.com/uk/businesscard

For more tips and advice on how to run a small business, visit our BTI hub: americanexpress.com/uk/businesstrends