For those of you who love using reward cards, you probably know how they give a discount when you need it the most and how sometimes they can be annoying. But then how much do you really know about loyalty cards?

Research by Truth & BrandMapp South African Loyalty Whitepaper 2025/6 shows that South Africans love their loyalty programmes, with 85% of South Africans actively using them (up from 82% the previous year). What is it we don't know about these cards?

To educate us more,  Thami Ngubeni spoke to Byron Rode, founder and CEO of (my)cards, part of Glynt.

For those of you who love using reward cards, you probably know how they give a discount when you need it the most and how sometimes they can be annoying. But then how much do you really know about loyalty cards?
Research by Truth &amp; BrandMapp South African Loyalty Whitepaper 2025/6 shows that South Africans love their loyalty programmes, with 85% of South Africans actively using them (up from 82% the previous year). What is it we don't know about these cards?
To educate us more, &nbsp;Thami Ngubeni spoke to Byron Rode, founder and CEO of (my)cards, part of Glynt.

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.