Africa in BusinessAfrica in Business

Understanding the benefits of loyalty cards

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For those of you who love using reward cards, you probably know how they give a discount when you need it the most and how sometimes they can be annoying. But then how much do you really know about loyalty cards?

Research by Truth & BrandMapp South African Loyalty Whitepaper 2025/6 shows that South Africans love their loyalty programmes, with 85% of South Africans actively using them (up from 82% the previous year). What is it we don't know about these cards?

To educate us more,  Thami Ngubeni spoke to Byron Rode, founder and CEO of (my)cards, part of Glynt.

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