Africa in BusinessAfrica in Business

Technological advancements and new media are transforming the Public Relations industry

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Technological advancements and new media are transforming the PR industry rapidly. A non-profit organisation and professional body for PR and communication practitioners, PRISA is launching a programme which empowers PR professionals under 25.

The programme, SMARTGEN, equips them with essential skills, mentorship and resources.

Thami Ngubeni spoke to Bradly Howland, President-elect at PRISA.

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