Africa in BusinessAfrica in Business

SMEs urged to embrace  the use of Artificial Intelligence

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As Artificial Intelligence (AI) becomes a permanent feature in the workplace, there are concerns associated with AI implementation for small and medium enterprises. Darren Morris, digital strategist and founder of Lucky Hustle, says that as AI rapidly reshapes global marketing, many SMEs remain hesitant or under-prepared. Finding themselves dealing with job displacement due to a lack of skills and the cost of implementing AI technologies. Thami Ngubeni spoke to Darren Morris, digital strategist and founder of Lucky Hustle, about how SMEs can leverage tools like ChatGPT, Meta Ads, and Canva AI-without large budgets or specialised teams... 

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Africa in Business

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