The 2023/2024 Global Entrepreneurship Monitor report shows that South Africa’s early‑stage entrepreneurial activity (TEA) has fallen below pre‑pandemic levels. The report notes that many people are turning to entrepreneurship out of necessity, seeking income in a challenging job market.

For those who choose to start their own businesses, experts recommend cultivating a strong understanding of the economic environment in which they operate, anticipating potential challenges, identifying hidden opportunities and navigating uncertainty with greater confidence.
Innocent Semosa spoke to Nellie Lester, Founder and Managing Director at WS & Co. Advisory.