A development by the Berman Brothers Group managed to sell about 89 apartments on the first day of its launch in the City of Cape Town in the Western Cape Province. This was done through a marketing and prop-tech platform, Launchbase. The platform allows the property developers to launch, display and sell off-plan developments digitally. Thami Ngubeni spoke to Dean Lederle, Co-Founder of Launchbase.

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