The African entertainment and media industry is poised for growth, driven by technological advancements, improved connectivity and increasing digital engagement.

This is according to the PWC Africa Entertainment and Media Outlook 2024-2027 report.

The annual publication takes a deep dive into Africa-specific trends and investigates the future of the industry on the continent.

According to the report, South Africa will remain the regional market leader in terms of scale, but Nigeria and Kenya will see faster growth, aided by young and growing populations and broader economic development.

Channel Africa's senior reporter, Nhlanhla Mahlangu filed this report.

The African entertainment and media industry is poised for growth, driven by technological advancements, improved connectivity and increasing digital engagement.
This is according to the PWC Africa Entertainment and Media Outlook 2024-2027 report.
The annual publication takes a deep dive into Africa-specific trends and investigates the future of the industry on the continent.
According to the report, South Africa will remain the regional market leader in terms of scale, but Nigeria and Kenya will see faster growth, aided by young and growing populations and broader economic development.
Channel Africa's senior reporter, Nhlanhla Mahlangu filed this report.

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.