Pan-African communications firm, APO Group, has announced the promotion of Malika Bouayad to Group Account Director in its Public Relations and Strategic Communications unit. Bouayad's appointment follows her contribution to several high-profile communications campaigns across the continent and comes amid growing demand for strong strategic messaging to elevate Africa's presence globally. Thami Ngubeni spoke to Malika Bouayad, Group Account Director in APO Group's Public Relations and Strategic Communications, about the role of strategic communications in shaping Africa's global image, and APO Group's efforts to strengthen pan-African service delivery.

<p>Pan-African communications firm, APO Group, has announced the promotion of Malika Bouayad to Group Account Director in its Public Relations and Strategic Communications unit. Bouayad's appointment follows her contribution to several high-profile communications campaigns across the continent and comes amid growing demand for strong strategic messaging to elevate Africa's presence globally. Thami Ngubeni spoke to Malika Bouayad, Group Account Director in APO Group's Public Relations and Strategic Communications, about the role of strategic communications in shaping Africa's global image, and APO Group's efforts to strengthen pan-African service delivery.</p>

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

<p>In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.</p>