Africa in BusinessAfrica in Business

How to cash in on the rapidly growing African entertainment industry... 

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The African entertainment industry is a rapidly growing sector, projected to reach 112-point-.90 million US dollars by 2027. Key drivers include increasing internet access, digital adoption, and collaborations between African artists and the diaspora, particularly in South Africa, Nigeria, and Kenya. At the forefront of this is Hayani Africa, a Brand and Talent Management agency that seeks to build a bridge between homegrown talent, pan-African storytelling and international opportunity. Thami Ngubeni spoke to Tumelo Moema, the CEO of Hayani Africa

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Africa in Business

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