Consumers are increasingly spending on experiences rather than material goods, as businesses and brands invest more in immersive events to strengthen customer engagement.

According to The Deuce Experience, the growing experience economy is reshaping consumer behaviour while creating new opportunities for sectors such as tourism, hospitality and the creative industries.

To unpack this trend and what it means for South Africa's economy,  Thami Ngubeni spoke to Connie Motsumi, founder of The Deuce Experience.

Consumers are increasingly spending on experiences rather than material goods, as businesses and brands invest more in immersive events to strengthen customer engagement.
According to The Deuce Experience, the growing experience economy is reshaping consumer behaviour while creating new opportunities for sectors such as tourism, hospitality and the creative industries.
To unpack this trend and what it means for South Africa's economy, &nbsp;Thami Ngubeni spoke to Connie Motsumi, founder of The Deuce Experience.

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.