Consumers are increasingly spending on experiences rather than material goods, as businesses and brands invest more in immersive events to strengthen customer engagement.

According to The Deuce Experience, the growing experience economy is reshaping consumer behaviour while creating new opportunities for sectors such as tourism, hospitality and the creative industries.

To unpack this trend and what it means for South Africa's economy,  Thami Ngubeni spoke to Connie Motsumi, founder of The Deuce Experience.

Consumers are increasingly spending on experiences rather than material goods, as businesses and brands invest more in immersive events to strengthen customer engagement.
According to The Deuce Experience, the growing experience economy is reshaping consumer behaviour while creating new opportunities for sectors such as tourism, hospitality and the creative industries.
To unpack this trend and what it means for South Africa's economy, &nbsp;Thami Ngubeni spoke to Connie Motsumi, founder of The Deuce Experience.

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.

Business Africa

Africa in Business

 Deuce Experience, the growing experience economy is reshaping consumer behaviour

The 1st of May 2026 saw the start of China's zero-tariff treatment to all African countries that have diplomatic relations with Beijing. Some commentators interpreted this as a game-changer which could offer African countries an opportunity to further diversify their trade partners. But on the other hand, eSwatini has been excluded because of their diplomatic ties with Taiwan.

The small land-locked is well-known for its citrus produce which used to offer high-quality grapefruit to the world's markets. It's been two months since the announcement by Beijing and one wonders what the direct impact has been on the ground and the sort of reaction in eSwatini.

To give us a glimpse, Thami Ngubeni spoke to Zweli Martin Dlamini, Swaziland News Editor.

The 1st of May 2026 saw the start of China's zero-tariff treatment to all African countries that have diplomatic relations with Beijing. Some commentators interpreted this as a game-changer which could offer African countries an opportunity to further diversify their trade partners. But on the other hand, eSwatini has been excluded because of their diplomatic ties with Taiwan.
The small land-locked is well-known for its citrus produce which used to offer high-quality grapefruit to the world's markets. It's been two months since the announcement by Beijing and one wonders what the direct impact has been on the ground and the sort of reaction in eSwatini.
To give us a glimpse, Thami Ngubeni spoke to Zweli Martin Dlamini, Swaziland News Editor.

How is eSwatini reacting to being excluded from China's zero-tariff treatment?

Back to our focus on the cost of higher education especially on the Africa continent, which came to our attention after Malawi announced a 100% increase in public university fees. Today we focus on the accommodation side of things and the impact it has on the overall costs of higher learning.

Many students travel far from home to the institution of their choice for studying purposes which forces them to find accommodation and we know that it does not come cheap. So for someone in the accommodation space, what is that one thing that they would say pushes rent up? 

To get an insider's take on this, Thami Ngubeni spoke to Kagisho Mamabolo, Chief Executive Officer of the Private Student Housing Association

Back to our focus on the cost of higher education especially on the Africa continent, which came to our attention after Malawi announced a 100% increase in public university fees. Today we focus on the accommodation side of things and the impact it has on the overall costs of higher learning.
Many students travel far from home to the institution of their choice for studying purposes which forces them to find accommodation and we know that it does not come cheap. So for someone in the accommodation space, what is that one thing that they would say pushes rent up?&nbsp;
To get an insider's take on this, Thami Ngubeni spoke to Kagisho Mamabolo, Chief Executive Officer of the Private Student Housing Association

How does student accommodation add to overall cost of higher education?

The Democratic Republic of Congo (DRC) last week signed a diamond processing agreement with Swiss company ADEX aimed at implementing measures that they say will modernize and formalize the country's diamond and coloured-gemstone sector.

The country's Minister of Mines Louis Kabamba says that the initiative plans to establish a high-end cutting and jewelry workshop, a digital platform for direct access to global markets, and programs for technology transfer and national capacity building.

For a perspective on this, Thami Ngubeni spoke to Peter Major who a mining analyst.

The Democratic Republic of Congo (DRC) last week signed a diamond processing agreement with Swiss company ADEX aimed at implementing measures that they say will modernize and formalize the country's diamond and coloured-gemstone sector.
The country's Minister of Mines Louis Kabamba says that the initiative plans to establish a high-end cutting and jewelry workshop, a digital platform for direct access to global markets, and programs for technology transfer and national capacity building.
For a perspective on this, Thami Ngubeni spoke to Peter Major who a mining analyst.

Deuce Experience, the growing experience economy is reshaping consumer behaviour

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