The role of traditional marketing strategies and a new wave of hyper-targeted tech-powered insight-driven engagement was under the spotlight at the Africa Tech Week which just wrapped up in Cape Town, South Africa .The conference heard how Adhive are ditching the generic approach and embracing marketing that actually moves the needle. Yaw Dwomoh, CEO, The Adhive Group was one of the speakers and spoke to Nhlanhla Mahlangu.

<p>The role of traditional marketing strategies and a new wave of hyper-targeted tech-powered insight-driven engagement was under the spotlight at the Africa Tech Week which just wrapped up in Cape Town, South Africa .The conference heard how Adhive are ditching the generic approach and embracing marketing that actually moves the needle. Yaw Dwomoh, CEO, The Adhive Group was one of the speakers and spoke to Nhlanhla Mahlangu.</p>

In-depth financial issues, profiling of African businesses doing well internationally, stocks & market updates.

<p>In-depth financial issues, profiling of African businesses doing well internationally, stocks &amp; market updates.</p>