Experts say health consciousness, cultural heritage, and performance-driven innovation are converging to reshape what lands in the food retail sector. They say that with shifting consumer preferences, evolving regulations, and persistent supply chain complexities, the second half of 2025 is set to be a pivotal moment for innovation and strategic focus within the global food and beverage sector. Tersia Joubert, Lead R&D Technologist, B-well food unpacks the most influential food trends shaping the future of South African retail and consumer behaviour.

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