Welcome to Building a Bigger Table…

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to episode 7 of the Building a Bigger Table Podcast, where I’m joined by my ‘Australian twin’ Leonie Dawson!

I refer to her like this, because we have so much in common in our approach to business and life. She’s all about providing real value in a no-nonsense way - there’s no slick gimmickry or trendy marketing tricks to be found here.

Leonie is all about expression. She believes that whatever makes you tick, and whatever your dream lifestyle looks like … it’s a-okay to not play by the rules of what is considered normal. So how did this self-confessed hippie manage to build a hugely successful business turning over 8 figures only to realise it wasn’t what she really wanted! And now … well now she’s just working just 10 hours a week - who doesn’t want that?!

Tune in to hear her story right from start up until today as she shares why downsizing was one of her best business decisions EVER. We talk team, tantrums, work-life balance and top tips for scaling to 6 figures and beyond.

And, of course, we discuss all of the above in the context of the coronavirus, and share why we think there’s never been a better time to move your business online to create more impact and income than ever before. 

If you’re tired of seeing everyone do things the same way and want to do it YOUR way … hit the play button right away!

 

Key Takeaways:

Sometimes downsizing is rightsizing 

3 core values for business success

The surprising secret to growing your mailing list

The No.1 thing that will get you to 6 figures

 

Quotes:

“The bigger challenge I think, is not how you get to six figures, but how do you get to six figures and beyond in a way that makes you happy.”

“I think there's going to be a big awakening for people. I think there's going to be a big realization that a lot of people, millions and millions of people around the world have been sleepwalking. They've been sleepwalking in their careers.”

“It was really looking at - ‘okay, how can I pull it back, simplify it, pair it back to what actually makes this business money and what I love doing?”

 

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

 

 

Where To Find Leonie:

Website - https://leoniedawson.com/

Facebook - https://www.facebook.com/leoniedawsonauthor

Instagram - https://www.instagram.com/leonie_dawson/

 

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Welcome to Building a Bigger Table&hellip;
The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.&nbsp;
In This Episode:
Welcome to episode 7 of the Building a Bigger Table Podcast, where I&rsquo;m joined by my &lsquo;Australian twin&rsquo; Leonie Dawson!
I refer to her like this, because we have so much in common in our approach to business and life. She&rsquo;s all about providing real value in a no-nonsense way - there&rsquo;s no slick gimmickry or trendy marketing tricks to be found here.
Leonie is all about expression. She believes that whatever makes you tick, and whatever your dream lifestyle looks like &hellip; it&rsquo;s a-okay to not play by the rules of what is considered normal. So how did this self-confessed hippie manage to build a hugely successful business turning over 8 figures only to realise it wasn&rsquo;t what she really wanted! And now &hellip; well now she&rsquo;s just working just 10 hours a week - who doesn&rsquo;t want that?!
Tune in to hear her story right from start up until today as she shares why downsizing was one of her best business decisions EVER. We talk team, tantrums, work-life balance and top tips for scaling to 6 figures and beyond.
And, of course, we discuss all of the above in the context of the coronavirus, and share why we think there&rsquo;s never been a better time to move your business online to create more impact and income than ever before.&nbsp;
If you&rsquo;re tired of seeing everyone do things the same way and want to do it YOUR way &hellip; hit the play button right away!
&nbsp;
Key Takeaways:
Sometimes downsizing is rightsizing&nbsp;
3 core values for business success
The surprising secret to growing your mailing list
The No.1 thing that will get you to 6 figures
&nbsp;
Quotes:
&ldquo;The bigger challenge I think, is not how you get to six figures, but how do you get to six figures and beyond in a way that makes you happy.&rdquo;
&ldquo;I think there's going to be a big awakening for people. I think there's going to be a big realization that a lot of people, millions and millions of people around the world have been sleepwalking. They've been sleepwalking in their careers.&rdquo;
&ldquo;It was really looking at - &lsquo;okay, how can I pull it back, simplify it, pair it back to what actually makes this business money and what I love doing?&rdquo;
&nbsp;
Meet Your Host:
Hi, I&rsquo;m Shaa.
I&rsquo;ve been called a serial entrepreneur &hellip; but I&rsquo;ve never been one for labels! I&rsquo;ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen &ldquo;for Services to Business and Entrepreneurship&rdquo;.
I&rsquo;ve been featured in major publications for my efforts (named one of the UK&rsquo;s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the &lsquo;Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.
&nbsp;
&nbsp;
Where To Find Leonie:
Website - <a href="https://leoniedawson.com/">https://leoniedawson.com/</a>
Facebook - <a href="https://www.facebook.com/leoniedawsonauthor">https://www.facebook.com/leoniedawsonauthor</a>
Instagram - <a href="https://www.instagram.com/leonie_dawson/">https://www.instagram.com/leonie_dawson/</a>
&nbsp;
Where To Find Shaa:
Website - <a href="https://www.shaa.com/">https://www.shaa.com/</a>
Facebook - <a href="https://en-gb.facebook.com/shaawasmund/">https://en-gb.facebook.com/shaawasmund/</a>
Instagram - <a href="https://www.instagram.com/shaawasmund/">https://www.instagram.com/shaawasmund/</a>

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Shaa is the original misfit, maverick and magic maker.&nbsp; Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.&nbsp; Shaa&rsquo;s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.&nbsp; Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as &ldquo;One of the top 20 most influential entrepreneurs in the UK&rdquo;.

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