Episode 38 - How to Generate More Leads Using Quizzes with Ryan Levesque

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

 

In This Episode:

 

Welcome to episode 38 where I’m joined by Ryan Levesque who I’ve invited to come and speak about quizzes. In my opinion, quizzes are the easiest, cheapest, and most fun way to build your audience - so if you’re not using them yet, I highly recommend you start now.

 

Whether you’re just starting out, or if you’ve been going for a couple of years and have hit a plateau, quizzes are the number one way for you to get yourself and your business seen by more people. And not only that, they will get you seen by the right people - the ones who are ready, able and willing to buy from you.

 

In this episode Ryan takes us through his background and why he has come to be obsessed with all things quiz. He reveals the 3 biggest benefits of them, the 2 different purposes they serve, as well as the optimum number of questions your quiz should have.

 

We also share details of a super useful workshop that you don’t want to miss! If you’re not currently serving and selling to your ideal clients through quizzes, then this episode is for you!






Key Takeaways:



A cheap way to get leads

 

Transferable across industries

 

High conversion rate

 

Can customise content for leads





Quotes:

 

“The psychology of quiz funnels really taps into the psychology of what we call self discovery. Which is you're helping people identify and learn something about themselves.”



“See how you're able to really demonstrate your empathy and understanding of that person's situation, how you're demonstrating your desire to serve before you sell and how it changes the sales dynamic completely.”



“We have access to 200 million data points. We've had 12,000 quizzes. Built on our platform. And with that information, we know a tremendous amount about what works and what doesn't work and how to separate successful quizzes from unsuccessful quizzes.”

 

 

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

 

Where To Find Shaa:

Website - https://www.shaa.com/quizfunnel

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 38 - How to Generate More Leads Using Quizzes with Ryan Levesque
Welcome to Building a Bigger Table
The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.&nbsp;
&nbsp;
In This Episode:
&nbsp;
Welcome to episode 38 where I&rsquo;m joined by Ryan Levesque who I&rsquo;ve invited to come and speak about quizzes. In my opinion, quizzes are the easiest, cheapest, and most fun way to build your audience - so if you&rsquo;re not using them yet, I highly recommend you start now.
&nbsp;
Whether you&rsquo;re just starting out, or if you&rsquo;ve been going for a couple of years and have hit a plateau, quizzes are the number one way for you to get yourself and your business seen by more people. And not only that, they will get you seen by the right people - the ones who are ready, able and willing to buy from you.
&nbsp;
In this episode Ryan takes us through his background and why he has come to be obsessed with all things quiz. He reveals the 3 biggest benefits of them, the 2 different purposes they serve, as well as the optimum number of questions your quiz should have.
&nbsp;
We also share details of a super useful workshop that you don&rsquo;t want to miss! If you&rsquo;re not currently serving and selling to your ideal clients through quizzes, then this episode is for you!
 
Key Takeaways: 
A cheap way to get leads
&nbsp;
Transferable across industries
&nbsp;
High conversion rate
&nbsp;
Can customise content for leads
 
Quotes:
&nbsp;
&ldquo;The psychology of quiz funnels really taps into the psychology of what we call self discovery. Which is you're helping people identify and learn something about themselves.&rdquo; 
&ldquo;See how you're able to really demonstrate your empathy and understanding of that person's situation, how you're demonstrating your desire to serve before you sell and how it changes the sales dynamic completely.&rdquo; 
&ldquo;We have access to 200 million data points. We've had 12,000 quizzes. Built on our platform. And with that information, we know a tremendous amount about what works and what doesn't work and how to separate successful quizzes from unsuccessful quizzes.&rdquo;
&nbsp;
&nbsp;
Meet Your Host:
Hi, I&rsquo;m Shaa.
I&rsquo;ve been called a serial entrepreneur &hellip; but I&rsquo;ve never been one for labels! I&rsquo;ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen &ldquo;for Services to Business and Entrepreneurship&rdquo;.
I&rsquo;ve been featured in major publications for my efforts (named one of the UK&rsquo;s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the &lsquo;Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.
&nbsp;
Where To Find Shaa:
Website - <a href="https://www.shaa.com/">https://www.shaa.com</a>/quizfunnel
Facebook - <a href="https://en-gb.facebook.com/shaawasmund/">https://en-gb.facebook.com/shaawasmund/</a>
Instagram - <a href="https://www.instagram.com/shaawasmund/">https://www.instagram.com/shaawasmund/</a>
Clubhouse - @Shaa

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Shaa is the original misfit, maverick and magic maker.&nbsp; Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.&nbsp; Shaa&rsquo;s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.&nbsp; Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as &ldquo;One of the top 20 most influential entrepreneurs in the UK&rdquo;.

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