Episode 37 - Why Launching a Podcast is Easier Than You Think with Rob Moore

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

 

In This Episode:

 

In episode 37 of the Building a Bigger table Podcast, I’m joined by none other than Rob Moore. He’s an entrepreneur, speaker, author, and hosts 2 podcasts, The Disruptive Entrepreneur and Money. He’s here to prove to you that launching your own podcast is SO much simpler than you think.

 

The truth is, I wouldn’t have launched this podcast if it wasn’t for Rob. It’s something I’d thought about doing for many years, but I had reservations as like most people do. In this episode Rob unpacks the 3 most common objections and how we can overcome them.

 

According to Rob, we are living in the age of the audio influencer. You may believe that video is where it’s at, but that market is far more saturated than podcasts, so if you want to get in on the action, now is the perfect time! What’s more, we cover how quickly you can realistically get started, how you can repurpose the content, how it’s a great tool for networking, and how you can monetise it through sponsorships.

 

Finally, Rob shares details of an incredible free teaching where he’ll be showing you how to build a mini media empire with your podcast at the heart of it. If you’ve been dreaming of launching your own podcast, this episode will help you turn it into a reality!







Key Takeaways:



Audio influencing is huge

The most affluent fans come from podcasts

You can monetise pre launch

Get it done in days

 

Quotes:

 

“There's only 250,000 active podcasts. There's tens of millions of active YouTube channels and Facebook pages. So it's actually a really growing media.”

“We're actually reassigning a lot of our Facebook ad money into advertising on people's podcasts, because I think that we're dealing with trying to de-risk against, you know, Facebook, YouTube, Google dependency.”

“This'll take us less than 30 minutes. And if we wanted to, we could have done a Facebook live at the same time. And we're also recording the video, which means we could put this out on video channels. So actually 30 minutes could be repurposed into five pieces of content or more. So bullshit you haven't got time to do 30 minutes. People scroll for more than 30 minutes every day on social.”






 

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

 

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Rob’s Podcast Workshop - https://www.robmoore.live/shaa

Episode 37 - Why Launching a Podcast is Easier Than You Think with Rob Moore
Welcome to Building a Bigger Table
The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.&nbsp;
&nbsp;
In This Episode:
&nbsp;
In episode 37 of the Building a Bigger table Podcast, I&rsquo;m joined by none other than Rob Moore. He&rsquo;s an entrepreneur, speaker, author, and hosts 2 podcasts, The Disruptive Entrepreneur and Money. He&rsquo;s here to prove to you that launching your own podcast is SO much simpler than you think.
&nbsp;
The truth is, I wouldn&rsquo;t have launched this podcast if it wasn&rsquo;t for Rob. It&rsquo;s something I&rsquo;d thought about doing for many years, but I had reservations as like most people do. In this episode Rob unpacks the 3 most common objections and how we can overcome them.
&nbsp;
According to Rob, we are living in the age of the audio influencer. You may believe that video is where it&rsquo;s at, but that market is far more saturated than podcasts, so if you want to get in on the action, now is the perfect time! What&rsquo;s more, we cover how quickly you can realistically get started, how you can repurpose the content, how it&rsquo;s a great tool for networking, and how you can monetise it through sponsorships.
&nbsp;
Finally, Rob shares details of an incredible free teaching where he&rsquo;ll be showing you how to build a mini media empire with your podcast at the heart of it. If you&rsquo;ve been dreaming of launching your own podcast, this episode will help you turn it into a reality!
 
Key Takeaways: 
Audio influencing is huge
The most affluent fans come from podcasts
You can monetise pre launch
Get it done in days
&nbsp;
Quotes:
&nbsp;
&ldquo;There's only 250,000 active podcasts. There's tens of millions of active YouTube channels and Facebook pages. So it's actually a really growing media.&rdquo;
&ldquo;We're actually reassigning a lot of our Facebook ad money into advertising on people's podcasts, because I think that we're dealing with trying to de-risk against, you know, Facebook, YouTube, Google dependency.&rdquo;
&ldquo;This'll take us less than 30 minutes. And if we wanted to, we could have done a Facebook live at the same time. And we're also recording the video, which means we could put this out on video channels. So actually 30 minutes could be repurposed into five pieces of content or more. So bullshit you haven't got time to do 30 minutes. People scroll for more than 30 minutes every day on social.&rdquo;
 
&nbsp;
Meet Your Host:
Hi, I&rsquo;m Shaa.
I&rsquo;ve been called a serial entrepreneur &hellip; but I&rsquo;ve never been one for labels! I&rsquo;ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen &ldquo;for Services to Business and Entrepreneurship&rdquo;.
I&rsquo;ve been featured in major publications for my efforts (named one of the UK&rsquo;s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the &lsquo;Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.
&nbsp;
Where To Find Shaa:
Website - <a href="https://www.shaa.com/">https://www.shaa.com</a>/
Facebook - <a href="https://en-gb.facebook.com/shaawasmund/">https://en-gb.facebook.com/shaawasmund/</a>
Instagram - <a href="https://www.instagram.com/shaawasmund/">https://www.instagram.com/shaawasmund/</a>
Clubhouse - @Shaa
Rob&rsquo;s Podcast Workshop - https://www.robmoore.live/shaa

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Shaa is the original misfit, maverick and magic maker.&nbsp; Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.&nbsp; Shaa&rsquo;s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.&nbsp; Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as &ldquo;One of the top 20 most influential entrepreneurs in the UK&rdquo;.

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