Episode 35 - A Simple Way To Bring More Bread To The Table

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

 

In This Episode:

 

Welcome to episode 35 of the Building a Bigger Table Podcast, where I am joined by my good friend and Cartel member, the lovely Rosie Whitelock. We’re chatting about a super simple way you can drive more revenue into your business.

 

Rosie is going to introduce us to her company, On Brand Planners, and talk us through how she can help us make some additional income. Now, as you know, I don’t really agree with the phrase ‘passive income’ because I think no matter what, there is always work to be done upfront. However, what Rosie’s offering today can really be as simple as you coming up with the concept, and she’ll take care of everything else!

 

She’s actually the woman behind my 6 Figure Club Planners that I gift to my members, and has worked with my friend Phil Graham on using planners to drive leads to his business, while at the same time making him some extra cash. 

 

In this episode, we’re sharing the benefits of adding journals, planners or diaries to your business, the different ways in which you can do it, and exactly how to get started. Plus, I’ll be revealing the one thing I wish I’d done differently, so you don’t make the same mistake. Let’s jump in!







Key Takeaways:



Get ahead of the game



It’s a way to engage with your audience

 

Improves client retention



It’s a physical Pop Up Product





Quotes:

“It's like a physical pop up product instead of a digital pop-up product. So he's got the planner on the front end which drives traffic and ads to the planner, and then on the backend of that purchase he upsells his programs.”

 

“In fact, I've been thinking of creating an Empowered planner and using an Empowered planner as my lead gen that then becomes a lead gen for the next cohort of our Empowered students. So we could start building up that list before Empowered even launches.”

 

“This doesn't have to be anymore complicated than you - the person listening - coming up with the concept of what you want this planner journal to look like and do, getting it created and then having someone like Rosie actually ship it out for you.”

 

 

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

 

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Rosie - https://onbrandplanners.com/

 

Episode 35 - A Simple Way To Bring More Bread To The Table
Welcome to Building a Bigger Table
The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income.&nbsp;
&nbsp;
In This Episode:
&nbsp;
Welcome to episode 35 of the Building a Bigger Table Podcast, where I am joined by my good friend and Cartel member, the lovely Rosie Whitelock. We&rsquo;re chatting about a super simple way you can drive more revenue into your business.
&nbsp;
Rosie is going to introduce us to her company, On Brand Planners, and talk us through how she can help us make some additional income. Now, as you know, I don&rsquo;t really agree with the phrase &lsquo;passive income&rsquo; because I think no matter what, there is always work to be done upfront. However, what Rosie&rsquo;s offering today can really be as simple as you coming up with the concept, and she&rsquo;ll take care of everything else!
&nbsp;
She&rsquo;s actually the woman behind my 6 Figure Club Planners that I gift to my members, and has worked with my friend Phil Graham on using planners to drive leads to his business, while at the same time making him some extra cash.&nbsp;
&nbsp;
In this episode, we&rsquo;re sharing the benefits of adding journals, planners or diaries to your business, the different ways in which you can do it, and exactly how to get started. Plus, I&rsquo;ll be revealing the one thing I wish I&rsquo;d done differently, so you don&rsquo;t make the same mistake. Let&rsquo;s jump in!
 
Key Takeaways: 
Get ahead of the game 
It&rsquo;s a way to engage with your audience
&nbsp;
Improves client retention 
It&rsquo;s a physical Pop Up Product
 
Quotes:
&ldquo;It's like a physical pop up product instead of a digital pop-up product. So he's got the planner on the front end which drives traffic and ads to the planner, and then on the backend of that purchase he upsells his programs.&rdquo;
&nbsp;
&ldquo;In fact, I've been thinking of creating an Empowered planner and using an Empowered planner as my lead gen that then becomes a lead gen for the next cohort of our Empowered students. So we could start building up that list before Empowered even launches.&rdquo;
&nbsp;
&ldquo;This doesn't have to be anymore complicated than you - the person listening - coming up with the concept of what you want this planner journal to look like and do, getting it created and then having someone like Rosie actually ship it out for you.&rdquo;
&nbsp;
&nbsp;
Meet Your Host:
Hi, I&rsquo;m Shaa.
I&rsquo;ve been called a serial entrepreneur &hellip; but I&rsquo;ve never been one for labels! I&rsquo;ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen &ldquo;for Services to Business and Entrepreneurship&rdquo;.
I&rsquo;ve been featured in major publications for my efforts (named one of the UK&rsquo;s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the &lsquo;Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.
&nbsp;
Where To Find Shaa:
Website - <a href="https://www.shaa.com/">https://www.shaa.com</a>/
Facebook - <a href="https://en-gb.facebook.com/shaawasmund/">https://en-gb.facebook.com/shaawasmund/</a>
Instagram - <a href="https://www.instagram.com/shaawasmund/">https://www.instagram.com/shaawasmund/</a>
Clubhouse - @Shaa
Rosie - <a href="https://onbrandplanners.com/">https://onbrandplanners.com/</a>
&nbsp;

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Shaa is the original misfit, maverick and magic maker.&nbsp; Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks. Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen.&nbsp; Shaa&rsquo;s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records.&nbsp; Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all. The Sunday Times recently named her as &ldquo;One of the top 20 most influential entrepreneurs in the UK&rdquo;.

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