Gabrielle Requena, the founder of Wrinkles Schminkles, shares her entrepreneurial journey, detailing how she built a successful skincare brand from a simple idea. Starting with a Bachelor and Master of E-commerce, Gabrielle gained valuable experience at Deloitte Consulting and eBay, which laid the groundwork for her future venture.

Frustrated by the lack of effective solutions for chest wrinkles caused by side sleeping, Gabrielle developed 100% medical-grade silicone patches. These patches work by compressing the skin and stimulating blood flow and collagen, offering both instantaneous and cumulative results.

Initially a side project, Wrinkles Schminkles grew into a global business with nearly $20 million in annual revenue, primarily through direct-to-consumer e-commerce in Australia, the US, and the UK. Gabrielle discusses the challenges and triumphs of scaling the business, including navigating the competitive beauty market.

Gabrielle Requena, the founder of Wrinkles Schminkles, shares her entrepreneurial journey, detailing how she&nbsp;built a successful skincare brand from a simple idea. Starting with a Bachelor and Master of E-commerce,&nbsp;Gabrielle gained valuable experience at Deloitte Consulting and eBay, which laid the groundwork for her future&nbsp;venture.
Frustrated by the lack of effective solutions for chest wrinkles caused by side sleeping, Gabrielle developed&nbsp;100% medical-grade silicone patches. These patches work by compressing the skin and stimulating blood flow&nbsp;and collagen, offering both instantaneous and cumulative results.
Initially a side project, Wrinkles Schminkles grew into a global business with nearly $20 million in annual&nbsp;revenue, primarily through direct-to-consumer e-commerce in Australia, the US, and the UK. Gabrielle&nbsp;discusses the challenges and triumphs of scaling the business, including navigating the competitive beauty&nbsp;market.

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.