Sydney-based high school besties Genevieve Hewson and Lauren Emerson say they are two peas in a pod, both cut from the same cloth, which is an apt, because when this pair fell head over heels in love with hand-blocked silks, cottons and linens, hand-printed by local village artisans in India, they followed their passion & created a startup. So obsessed with the look, feel & process of these hand-printed textiles, based on designs by the girls, but using centuries-old Indian craft techniques handed down from one generation of artisan to the next, that when the idea hit Genevieve and Lauren to turn their passion into a commercial business in Australia, this dynamic duo just went for it. No business plan, no market research! After living in Rajasthan India, learning all things hand-blocked fabric making, they started Walter.g Textiles in 2012. These days their fabrics grace such glamour interiors as the global Soho House hotel chain, among others.

<p>Sydney-based high school besties Genevieve Hewson and Lauren Emerson say they are two peas in a pod, both cut from the same cloth, which is an apt, because when this pair fell head over heels in love with hand-blocked silks, cottons and linens, hand-printed by local village artisans in India, they followed their passion &amp; created a startup. So obsessed with the look, feel &amp; process of these hand-printed textiles, based on designs by the girls, but using centuries-old Indian craft techniques handed down from one generation of artisan to the next, that when the idea hit Genevieve and Lauren to turn their passion into a commercial business in Australia, this dynamic duo just went for it. No business plan, no market research! After living in Rajasthan India, learning all things hand-blocked fabric making, they started Walter.g Textiles in 2012. These days their fabrics grace such glamour interiors as the global Soho House hotel chain, among others.</p>

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.

Build It. They'll Come.

Walter.g Fabrics – how Genevieve Hewson & Lauren Emerson fell in love with artisanal, hand-printed fabrics in India, & on a whim turned it into a boutique business empire.

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