When founder duo Genevieve Hewson & Lauren Emerson went to their very first Trade Fair to sell Walter.g fabrics to the interiors trade, theirs was just a fledgling company, and they claim they had no idea about the business side – Genevieve admitting she phoned her dad in a panic to ask how to charge wholesale buyers GST!  But the pair quickly learned everything about the business of selling. Within their first year, they took the plunge into the massive, but scary and highly competitive US textiles market. In 2/2, they talk about managing the highs and lows of that scale-up, to ensure the US became integral to expansion of their fabrics empire. From India to NYC, with love! Here’s Genevieve Hewson and Lauren Emerson.

<p>When founder duo Genevieve Hewson &amp; Lauren Emerson went to their very first Trade Fair to sell Walter.g fabrics to the interiors trade, theirs was just a fledgling company, and they claim they had no idea about the business side – Genevieve admitting she phoned her dad in a panic to ask how to charge wholesale buyers GST!  But the pair quickly learned everything about the business of selling. Within their first year, they took the plunge into the massive, but scary and highly competitive US textiles market. In 2/2, they talk about managing the highs and lows of that scale-up, to ensure the US became integral to expansion of their fabrics empire. From India to NYC, with love! Here’s Genevieve Hewson and Lauren Emerson.</p>

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.

Build It. They'll Come.

Walter.g Fabrics – 2/2 - what happened when founders Genevieve Hewson & Lauren Emerson took the plunge into the massive US market, with their hand-blocked hand-printed interiors fabrics

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