Adelaide-born and raised Sophie Lovejoy jumped from being a well-paid TV producer into the precarious, fickle world of fashion, when she started out creating and then manufacturing cute boxer shorts to sell in her mum’s homewares store in Norwood, Adelaide. Fast forward a few years and Sophie took the plunge to move herself and her business to Los Angeles. Along the way she had transformed her brand Sant and Abel, into a luxury sleepwear and leisurewear fashion range that caught the eye of celebrities like the Kardashians and TV host Jimmy Fallon, who gave her brand the tick of approval by wearing her PJs, thereby helping catapult Sant and Abel to brand awareness and sales stardom in the biggest, juiciest clothing market in the world, the USA.

Hope you enjoy Sophie Lovejoy’s inspiring entrepreneurial story.

Adelaide-born and raised Sophie Lovejoy jumped from being a well-paid TV producer into the precarious, fickle world of fashion, when she started out creating and then manufacturing cute boxer shorts to sell in her mum&rsquo;s homewares store in Norwood, Adelaide. Fast forward a few years and Sophie took the plunge to move herself and her business to Los Angeles. Along the way she had transformed her brand Sant and Abel, into a luxury sleepwear and leisurewear fashion range that caught the eye of celebrities like the Kardashians and TV host Jimmy Fallon, who gave her brand the tick of approval by&nbsp;wearing&nbsp;her PJs, thereby helping catapult Sant and Abel to brand awareness and sales stardom in the biggest, juiciest clothing market in the world, the USA.
Hope you enjoy Sophie Lovejoy&rsquo;s inspiring entrepreneurial story.

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.