David Tudehope left the finance world in the early 1990’s with a dream to service small to medium business who complained of poor service and overcharging by the monopolist at the time, Telstra.  Tudehope wasn’t a digital expert nor a highly trained computer engineer. But he understood numbers, and that customers wanted good service, not delays and obfuscation. So he had his brother Aidan started a small business they called Macquarie Telecom, back in 1992, with only the savings the pair could scrounge up, and forged headlong into the ultimately capital-intensive telco space. This is long before the internet and smart mobile phones. But they took on the slow-to-change Telstra and stuck to their mission of offering better customer service and cheaper prices to the business customer.  In just over 3 decades they’ve built (now named) Macquarie Technology Group into one of the Top 300 listed companies in Australia, with a market capitalisation of over $1.5 billon, offering major clients like the ATO, Officeworks and PayPal still telecom, but now cloud-based, cyber security services as well as massive investments in data centres to support the boom in AI.  David appeared on the Australian Financial Review’s Rich List 2024 alongside brother Aidan with an estimated net worth of over $900 million.