Noosa-based Carl Hartmann started cooking up entrepreneurial business ideas while at university in Queensland. His most recent startup, with his uni mate and co-founder Mark Livings, took shape first in the UK, and then exploded on the scene back home in Australia in mid 2019. The pair created Lyre’s Spirit Co, a brand and product line of alcohol-free spirits, like gin, bourbon, even tequila. They claim years of research & tinkering on their “liquids” gave them an edge – quality products that so closely mimic the original spirit but without the alcohol, so no hangover. Now Lyre’s Spirits are available in 75 countries around the world.

<p>Noosa-based Carl Hartmann started cooking up entrepreneurial business ideas while at university in Queensland. His most recent startup, with his uni mate and co-founder Mark Livings, took shape first in the UK, and then exploded on the scene back home in Australia in mid 2019. The pair created Lyre’s Spirit Co, a brand and product line of alcohol-free spirits, like gin, bourbon, even tequila. They claim years of research &amp; tinkering on their “liquids” gave them an edge – quality products that so closely mimic the original spirit but without the alcohol, so no hangover. Now Lyre’s Spirits are available in 75 countries around the world.</p>

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.

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